Lost and Found Shoppe: An Inspiring Lifestyle Shoppe indeed

by enigmanifesto on Mar 18, 2019

Whenever you came across Pantai Indah Kapuk, you can easily find an eye-catching turquoise store called Lost and Found Shoppe. A multi-brand store with a wide selection of independent local designer products, that are carefully curated by the founder herself, Cindy Anggono. Little did you know, Lost and Found Shoppe is Enigmanifesto first offline stockist and it’s been two years since we first joined. We had a chance to talk about the journey with Cindy along with her cousin Elvira who’s also taking part in the shoppe.

Having a background as a graphic designer, Cindy used to work at a publication house in Singapore and started to develop a passion in fashion through magazines. Years of living in Singapore, she has always been fascinated by unique small shops that selling curated goods. Her travel also plays a huge role unfolding her passion. From exploring vintage store, indie shops and café, she had a vision to have her own shop. And when Cindy finally had the opportunity coming back to Indonesia for good in 2012, she decided to open a shop of her dream, that stirs up romantic notions with a vintage vibes, Lost and Found Shoppe.

Lost and Found Shoppe was started as a little vintage store located above a café, selling handpicked goods from her travel to Europe, Australia, and Bangkok. As time goes by, the shop evolved along with what the market needs and started to include more and more local brands into the shop. Last month has marked the 7th years of Lost and Found Shoppe that now carries more than 40 brands of clothing, accessories including an in-house brand called Vanilla Shoes, and lifestyle products, as a one-stop solution for their countless loyal customers.

Lost and Found Shoppe in-house brand Vanilla Shoes

This curated experience requires more effort but it creates a more personalized experience for consumers and brings many valuable return.

“We’ve learned a lot from different brands, everyone have their own way of work. It’s a privilege to meet many talented people, and able to learn their work ethics, their passion, and their point of view”, Elvira said. “Maintaining a business for 7 years is indeed hard, but having a passion that drives you, will definitely help get you through it”, Cindy added.

Being a fashion entrepreneur that runs a retail business doesn’t mean all glamorous and fun. “People don’t really see the downside of opening an actual store. It seems like everything runs smoothly from the outside, selling clothes and everything. But it’s more than that. It took a lot of efforts and hard work to be here.”

Enigmanifesto at the second floor of Lost and Found Shoppe

As the conversation goes, we got a little bit curious of what Cindy thought of Enigmanifesto for the first time until she decided to accept us to be part of Lost and Found Shoppe back then. “Everyone starts small. For every brand profile and catalog that came into my mail, I’ve never seen a local brand incorporate their own prints into their products. The brand was still young, but I knew where it heading to. Maybe it’s because we came from the same background which is graphic design. It’s a perfect timing too”.

Offline store allow them to meet potential new customers and showcasing their most updated range to meet their behavior, Cindy added. “People started to indulge in such things as lifestyle product, like candle for instance. I’d like to amplify the branding of Lost and Found Shoppe to the customers by creating more merchandise and freebies, like the PVC bag that are already used today and incorporate the branding of Lost and Found Shoppe to more lifestyle products”

Full range of fashion items including accesories

After all these amazing journey, they never stop evolving and have the spirit that strive to innovate to become better. Between those years of juggling between multiple brands and running business, there must be so many memorable moments. From the expansion of a small shop to 2 storey flagship store, opened a branch in Kelapa Gading, to a pop up store at Neo Soho Mall, they are so ready for their next milestone. Yes you guess it right! Lost and Found Shoppe will expand their market to Tangerang as they are going to open another branch at Alam Sutera in a few months.

A dream turned into reality. An inspiring lifestyle shoppe indeed. Whats not to love about this charming place? 

Elvira and Cindy Anggono of Lost and Found Shoppe