Believe In Consistency : A Little Chit Chat With Harumi Tanoto
Last week, we had a little chitchat with our dear friend Harumi Tanoto right before she headed to On Pedder event. As a busy graphic designer and influencer, it’s all about juggling multiple projects all at once. Harumi currently running a graphic design company named Crave for Art with 2 other friends. The company started almost 4 years ago when she and one of the co-founder Florencia shared a branding project while working on her final project in campus, and turns out to be a long-term business that now having 3 employees. Crave for Arts handles visual identity, website, company profile and now has expanded to social media management.
Besides her career in graphic design field, she is also a rising fashion and lifestyle influencer that actively involved in many events. But how does it starts? “I actually didn’t do much about it. I started using Instagram a little bit late. In the beginning, I rarely posted my own photos in my feeds. I mostly posted view, and flat-lay picture and editing those photos diligently”. And yes, because of her consistency of creating good picture, more people started to follow her and brands also started to approach her for endorsement request. It took a lot of efforts to maintain the quality of her posts and keep creative in making contents.
Social media culture makes people understand each other better. As an influencer and also a woman working in the fields, Harumi truly realize the importance of social media for a brand. “Everything goes digital. You can access everything through your phone and get so updated with only one platform. A brand has to be actively present in social media to be recognized”, she said.
There are always two sides of everything, and the same goes to her. Being influencer enable her to enjoy many privilege, such as getting many gifted products, and getting special treatment she never expect she’ll have, “People see you with more respect and didn’t underestimate you because they knew that you are ‘someone’,” Harumi said, “But that is also the worst part. People have expectations. There are much difference between me on Instagram and me in real life. When you’re at an event or meeting new people, it’s really hard to be yourself.”
“There are always a pressure to look perfect all the time. And people on the internet are sometimes the worst. They’ll judge you like crazy. For instance, when you gain a little weight, people will always have a word about it. People only see you physically. You don’t event know if someone are genuine to you or want to take advantage of you”, she continues. Real life is indeed hard. But Harumi always tried to be positive embracing all the challenges, to overcome, to endure, to transform and be greater than her obstacles.
As she became an influencer and running a design studio at the same time, her biggest challenge is always about time management. There was a time when she had to attend an event and having a photo shoot with the client in the same day, and she had to choose one, of course she always prioritize her client.
In the face of those hustle, she always managed to make her own me-time. “I will try my best to finish my work long before the deadline to have extra time to do whatever I want. My me-time is pretty easy, watching Youtube at night is count as a me-time. Life needs to be well balanced”.
Harumi constantly making progress to become the best version of her by embracing her weakness and dealing with the hindrances. There are many things that she had learned while becoming an influencer. She admitted that she used to be unprofessional when handling endorsement project. But as the time goes, she learned to be more responsible to the brand she represent by delivering the best results, and respect the brand that believe in her. She also improved her public-speaking skill, since many events has media coverage and constantly asked her to speak spontaneously in front of the camera.
In the social media world, one of the person she looks up to is Jenn Im. An Youtuber turned business-woman with the brightest personality. “I admire her for her super positive personality. She always cheerful and so genuine. Nobody is having a perfect life. I’m sure Jenn Im also have a stressful moment when she’s all drained. But she take it easy and able to overcome her situation. She really has a good vibe”, she said.
And last but not least, Harumi shared her mantra, “You need to find your true character and expertise then constantly learn and explore deeper about it. By being consistent, having a positive attitude, and striving your best effort you will eventually find a way to make it.” We really love her strong will to learn, evolve, and improve. Cannot wait to see her reaching another milestone in her life!
Harumi Tanoto is wearing Hyva Sweater, Reef Pants in dark burgundy, Magna Dress in black, and Coast-Multiway top.